The Problem With Newsletters

I love you guys…but I don’t love sending you newsletters.

Why? Well, it pains me to admit it, but I am a type A control freak with serious perfectionist tendencies.

This doesn’t make me a bad person; in fact, it is most assuredly part of my charm. However, because I am a control enthusiast (much better than control freak), I try to control your experience of me. I want you to think that I am smart and capable; in short–Superwoman. I freely admit that I’m human, make mistakes and royally screw things up once in a while. It is just really, really important to me that you don’t actually SEE that happening!

I could write a book on all of the different ways that this has stopped me or prevented me from getting that I want. In fact I just may write that book. I have spent years buying into the idea that being this way is wrong. Because I believed that this was wrong, the natural extension of this (at least in my head) is that I am seriously flawed because of it. As a result, I’ve invested a lot of time and energy hiding who I am with a projected, ‘ideal’ me.

I have come to realize that this is the first step–the very root cause–of burnout. Yes, burnout is caused by stress, and I can go into great detail about all of the different types and guises of stress. However, the very first step of burnout is the step away from yourself–your soul–toward your identity.

I run comprehensive, step-by-step programs to help people recover from burnout. These programs are ridiculously effective. In fact, if I hadn’t seen it these crazy good results time and again myself, I wouldn’t believe me. There are multiple approaches, and we work together until you are recovered–quickly, safely, and permanently.

What I’ve learned is the single most important step in recovery–the step that helps you “turn the corner”–is letting go of your identity (how you’re being), and embracing your true self (who you really are). Furthermore, I’ve learned that the people most likely to get burnout are the people who have the most trouble with this step.

I know, because this was me. Turns out, there is a light at the end of the tunnel.


I’m letting go of my identity. It is scary, it feels very unsafe, …and powerfully liberating. I am embracing who I really am, warts and all. And you know what I’ve discovered? Often the ‘warts’ are really beauty marks. Control freak? Maybe…but also very organized. Perfectionist? Perhaps…but also a love of doing things very well. Type A? Of course…I wouldn’t be an entrepreneur without it!

Join me for the teleclass on June 18th where I will present “Burnout Control™: How to Eliminate Stress, Banish Burnout, and Find Fulfillment for Type A Control Freaks (‘Just Let it Go’ NOT Required).”  Sign up here.


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